STRATEGIC MOVES
Stop Guessing. Start Making Better Business Decisions
Understand your market. Know your numbers. Build a strategy that’s grounded in evidence.
Strategic Moves is a practical 6-week virtual business development programme designed for entrepreneurs and business owners who want to strengthen how they research their markets, understand their customers, analyse relevant financial information and make strategic business decisions. Through virtual training, practical assignments, market research, financial analysis, accountability and mentorship, you'll learn how to replace assumptions with evidence and turn what you discover into action.
Applications Open
14 September 2026
Applications Close
25 September 2026
Programme Begins
1 October 2026
Your Business Decisions Are Only As Strong as the Data that you have behind them
Running a business requires constant decisions.
Many SMEs make these decisions without enough market research, customer insight or financial analysis.
When decisions are built mainly on assumptions, businesses can find themselves pursuing the wrong opportunities, setting goals that do not reflect market realities, investing limited resources in the wrong places or realising too late that something is not working.
You may be working incredibly hard while still lacking the information you need to determine whether the business is truly moving forward.
Strategic Moves is designed to help entrepreneurs change that.
Applications have now closedWhat the Programme Entails
KNOW YOUR MARKET
Understand customers, competitors, industry trends and emerging opportunities.
KNOW YOUR NUMBERS
Understand the financial information that should influence your business decisions.
MAKE STRATEGIC MOVES
Turn insight into priorities, decisions and an actionable growth plan.
This Is an Execution Programme.
Selected participants will be expected to:
- Attend the 6 live virtual sessions at 7pm WAT on Saturdays;
- Participate actively;
- Complete weekly practical assignments (not just worksheets);
- Conduct market/customer research;
- Engage with relevant business and financial information;
- Participate in accountability and mentor check-ins;
- Contribute appropriately to peer learning;
- Implement relevant learning within their business; and
- Participate in programme evaluation and follow-up.
You won’t just learn it. You will do it.
By the End of Strategic Moves, You Should Be Better Equipped To:
- Conduct basic market and competitor research;
- Gather useful customer insights;
- Test assumptions before making significant business decisions;
- Identify and interpret relevant business and financial information;
- Combine market and financial insight when evaluating opportunities;
- Identify strategic priorities based on evidence rather than assumptions;
- Establish repeatable approaches to research and decision-making; and
- Develop a practical 90-day implementation roadmap.
The programme does not promise instant revenue growth, guaranteed profitability or business funding. It is designed to strengthen the quality of the thinking and decision-making behind your business.
Strategic Moves Is For You If…
- You currently own or actively run a business.
- You have started selling a product or service.
- You are responsible for meaningful business or strategic decisions.
- You want a better understanding of your customers and market.
- You want to strengthen your understanding of the numbers behind your business.
- You recognise that instinct and assumptions alone are not enough.
- You are willing to investigate rather than simply defend your existing ideas.
- You can commit to the live training programme.
- You are willing to complete practical assignments.
- You are prepared to interact with actual or prospective customers.
- You are willing to examine relevant aspects of your business performance.
- You are prepared to apply what you learn.
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